When thinking about the importance of email marketing for your small business you might be saying, “Let’s be honest…does anyone actually make money from email marketing?!”
And while we are all about your dream of diving into a vault of gold a la Scrooge McDuck, it’s important to recognize the larger picture and frankly HUGE impact email marketing has for your business.
1. Brand Awareness + Becoming The Expert
The ability to consistently land in someone’s inbox covering your main topics over and over gives you the opportunity to become the expert on those topics, services, and products. This can not only lead to direct sales but perhaps unexpected connections and opportunities in the long run.
2. Relationship Building
Just being allowed in someone’s inbox creates a stronger connection than being one of the random accounts they are scrolling past on social media. Showing up regularly gives them the chance to get to know you as well as any way to respond and interact with you. Giving you the chance to get to know them.
3. Longer Messaging
As opposed to the shorter attention span associated with social media, emails give you a chance to be a bit lengthier in your message or at the very least connect to lengthier messaging in other places…which brings us to the next point.
4. Increase Website Traffic
Emails are a fantastic way to link back to your website. This might be for longer-form content such as blogs or sales pages. Or this could be to increase clicks for affiliate sales. Are you a product-based business? These clicks back provide invaluable information...as in...
5. Targeting
And finally, the data and metrics you can use are the things of marketing dreams! Being able to use past behavior and info to target messages, launches, and more means more bang for your buck in terms of marketing efforts and spend.
At this point, we can only assume you’ve already created your whole vision board for the email marketing revolution for your business! If you’re looking for help with getting this in place check out The Tropical Connection.