Cleaning Was Never So Easy
Want to avoid spam complaints and keep your open rates up? Regular email list cleaning is a big part of the equation.
Search
Are KPIs and Metrics One and The Same?
As the old joke goes, “A KPI and a metric walk into a bar…” Kidding, but if you have a punch line for that one let us know. As you’re...
Is Email Marketing Actually Important
When thinking about the importance of email marketing for your small business you might be saying, “Let’s be honest…does anyone actually...
3 Pillars of An Email Marketing Set-Up
You may know that you want to get emails going for your small business, but might also be asking, “How do I get started with email...
How to create an onboarding email series.
We talk a lot about sales and nurture series (rightfully so, these babies are essential to a good customer journey), but a funnel that...
Do you have a healthy opt-in process?
We’ve helped a lot of people clean up their email marketing strategy and a pattern we’ve found is sole focus on what’s being sent to your...
Annual Content Plan
Don’t let the word annual fool you! This is something you can use at any time to plan out some content for the future…but we really like...
Warming A Cold Email List: Re-Engagement
We all do it. We get caught up with the day-to-day of the business, errands, hanging out with friends and family (a resounding yes, to...
What are ActiveCampaign goals and how can you make them work for you?!
Let’s talk goal setting! Luckily, this has nothing to do with those New Year’s resolutions and everything to do with your email...
The Anatomy of Sales Funnel Emails
By now you probably know what a sales funnel is and why it’s important to have one set-up for your business. If not check out this blog...
Organic vs paid traffic...which is better
If you haven’t read an article telling you “The ONLY way to market is X/Y/Z!!!!” congrats on avoiding this very bleak, vast small...
What is a Lead Magnet or Opt-in ...and how do I create one?
You might hear the word “Lead Magnet” and get drawn into memories of a 6th grade science fair...luckily these very useful puppies will...
When to start email marketing as a small business?
When we get into marketing for our small business, it can seem a bit overwhelming to know when you’re ready for different components. Do...
Why do you NEED to know what your CTA is when writing emails?
Being new to marketing and seeing “CTA” is akin to reaching your thirties and trying to decipher what the kids texting “OFC” means...
What Is A Sales Funnel?
I'm willing to put money down that at some point in your research on email marketing or small business marketing you have come across the...