The Soc·Somu AgencyAre KPIs and Metrics One and The Same?As the old joke goes, “A KPI and a metric walk into a bar…” Kidding, but if you have a punch line for that one let us know. As you’re...
The Soc·Somu AgencyIs Email Marketing Actually ImportantWhen thinking about the importance of email marketing for your small business you might be saying, “Let’s be honest…does anyone actually...
The Soc·Somu Agency3 Pillars of An Email Marketing Set-UpYou may know that you want to get emails going for your small business, but might also be asking, “How do I get started with email...
The Soc·Somu AgencyHow to create an onboarding email series.We talk a lot about sales and nurture series (rightfully so, these babies are essential to a good customer journey), but a funnel that...
The Soc·Somu AgencyDo you have a healthy opt-in process?We’ve helped a lot of people clean up their email marketing strategy and a pattern we’ve found is sole focus on what’s being sent to your...
The Soc·Somu AgencyAnnual Content PlanDon’t let the word annual fool you! This is something you can use at any time to plan out some content for the future…but we really like...
The Soc·Somu AgencyWarming A Cold Email List: Re-EngagementWe all do it. We get caught up with the day-to-day of the business, errands, hanging out with friends and family (a resounding yes, to...
The Soc·Somu AgencyWhat are ActiveCampaign goals and how can you make them work for you?!Let’s talk goal setting! Luckily, this has nothing to do with those New Year’s resolutions and everything to do with your email...
The Soc·Somu AgencyThe Anatomy of Sales Funnel EmailsBy now you probably know what a sales funnel is and why it’s important to have one set-up for your business. If not check out this blog...
The Soc·Somu AgencyOrganic vs paid traffic...which is betterIf you haven’t read an article telling you “The ONLY way to market is X/Y/Z!!!!” congrats on avoiding this very bleak, vast small...
The Soc·Somu AgencyWhat is a Lead Magnet or Opt-in ...and how do I create one?You might hear the word “Lead Magnet” and get drawn into memories of a 6th grade science fair...luckily these very useful puppies will...
The Soc·Somu AgencyWhen to start email marketing as a small business?When we get into marketing for our small business, it can seem a bit overwhelming to know when you’re ready for different components. Do...
The Soc·Somu AgencyWhy do you NEED to know what your CTA is when writing emails?Being new to marketing and seeing “CTA” is akin to reaching your thirties and trying to decipher what the kids texting “OFC” means...
The Soc·Somu AgencyWhat Is A Sales Funnel?I'm willing to put money down that at some point in your research on email marketing or small business marketing you have come across the...