The Tropical Connection
Creating an authentic and genuine email funnel to bridge your audience to your message.
take the anxiety and unknown out of email marketing.
i hear these questions a lot...
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How do I create a funnel/what is a funnel?
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How can I get conversions from emails?
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Which subject lines get opened?
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How often should I send emails?
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What do I even say in my emails?
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Am I going to sound spammy?
After spending years helping online business owners like you piece together their email strategy, I've found the keys to creating emails that nurture and convert audiences.
HOw It WOrks
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We'll begin with a strategy session to discuss your business, ideal audience, and goals for your email series.
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Next, we'll cover the best lead magnet strategy for your business and audience (this can include starting from scratch or auditing a current lead magnet)
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we'll move into copywriting strategy and outline for a 5 - 7 email welcome series.
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I'll design the emails and build out the welcome automation.
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At the end of the project, you'll receive Loom tutorial videos of items we went over and how to handle basic items going forward.
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With the VIP option, you'll also receive 30 days of follow-up support including sales accountability strategy.
Instead of hiring someone to help with your strategy, another person to create your copy, a different person who can design the emails, and then someone who knows the technical side of your CRM...have it ALL done in one place!
Why Emails?
1. You Own your emails. Instead of relying on the whims of the social media overlords and which dance is the hottest right now, you can instead know you always have an audience you can reach any time you need.
What it's like working together...
TWo Options
The Tropical Connection is fantastic for most online businesses because I use my experience and expertise to build everything you need for a beautiful nurture series.
Strategy
Copywriting
Design
"Working with Natasha and the Soc·Somu Agency was a huge benefit for me. Running my business solo, there are so many things on my "to-do" list and Natasha kept things organized, was available, and made sure everything stayed on track. I finally have my email campaign running (something I've been putting off for months) and it's already activating and engaging past clients. Knowing Natasha is there as a resource is such a relief and helps keep things moving forward in my marketing plan. I couldn't be happier with the service."
-Dr. Sydne, ThriVia
F.A.Q.
What type of business is The Tropical Connection best for? The Tropical Connection uses practical marketing methods that work well for most businesses. However, I love working with creative, service-based online business owners who are no longer interested in doing everything themselves. I've found they get the best and quickest results from having this core funnel in place. The email marketing foundationial pieces (how does a contact find you, join your community, and intiaitlly hear from you) are fairly universal. I do review your business before accepting you to make sure your business will work for our model.
Do I need to have a CRM or ESP already set-up? Nope! In fact, for a small add on we can set-up the basics of an ActiveCampaign account for you prior to the VIP Week.
I already have a CRM/ESP, does it have to be a specific one? Why I normally suggest ActiveCampaign for most businesses, if you already have another CRM/ESP we can still set up the Tropical Connection. I'll review your application and ensure that we can do everything we need to do in whichever software you're currently using.
What is the investment cost for The Tropical Connection? The investment for the VIP Week is $5,000. $500 will be due when you secure your date, and the rest will be due 24 hours beofore we start the VIP Week. In some cases, payment plans may be available. The standard Tropical Connection investment is $3,000. This is a 4-week process and does not include the 30-day follow up support.
Is there any ongoing support offered after the VIP Week? Definitely! I want to see you use this runway to build something amazing. Included in your package is 5 hours of ongoing support for 30 days after your VIP Week. This could be used for trouble shooting, editing, and brainstorming/marketing support. Addiitonally, you'll also have the option of purchasing an ongoing support package that fits your needs for after our 30 days together.
Do I need to already have a lead magnet? What if I already have a lead magnet? If you already have a lead magnet we can block time to audit what you have in place and look for areas to improve. If you don't have one in place we'll strategize the best option for your business, audience, and goal. We'll also map out what needs to be done to create the lead magnet. Depending on what we come up with you may be able to creat it same day or it may be something you need to do over the next month together.
Will you show me how to run my emails myself? While I won't be able to make you an email marketing expert in a week, I will show you the basics of setting up emails and automations as well as answer foundational questions around emails and the tech in our time together.