The Tropical Connection VIP DAY
Creating an authentic and genuine email funnel to bridge your audience to your message.
In One Day take the anxiety and unknown out of email marketing.
i hear these quetions a lot...
"Is email marketing even worth it?"
"How often should I send emails?
"Which subject lines get opened?"
"What do I even say in my emails?"
"Am I going to sound spammy?"
"How do you create a funnel?"
After spending years helping entrepreneurs like you piece together their email strategy, I've found the keys to creating emails that nurture and convert audiences.
In One Day We'll...
Start with a strategy session to discuss your business, ideal audience, and goals for your email series.
Next, we'll cover the best lead magnet strategy for your business and audience (this can include starting from scratch or auditing a current lead magnet)
Then we'll move into copywriting strategy and outline for a 5 email welcome series. The first draft of the copy we'll be created for you with time to edit together.
Finally, we'll work on designing the first two emails together and the bulk of the welcome automation (The other 3 emails will be created by me after our time together).
After the call you'll receive Loom tutorial videos of items we went over and how to handle basic items going forward and one month of ongoing support.
You Own your emails. Instead of relying on the whims of the social media overlords and which dance is the hottest right now, you can instead know you always have an audience you can reach any time you need.
Millions of people spend every day in their inboxes. Regardless if someone says they love emails, they still more than likely check their inboxes frequently and do respond well to the ones that they're interested in hearing from.
emails allow you Automated ways to follow up. There are places you might need personal follow-up, like in your IG DM's. But with emails, you can build automated ways to respond to those engaging with your content. Saving you time, money, and stress!
Emails can have a $42 to every $1 spent ROI...read that again...That is significantly higher than social and only possible when you put in the effort and strategy. What we create in our day together will be the first step into building that return.
Instead of hiring someone to help with your strategy, another person to create your copy, a different person who can design the emails, and then someone who knows the technical side of your CRM...have it ALL done in one place and in one day!
"Working with Natasha and the Soc·Somu Agency was a huge benefit for me. Running my business solo, there are so many things on my "to-do" list and Natasha kept things organized, was available, and made sure everything stayed on track. I finally have my email campaign running (something I've been putting off for months) and it's already activating and engaging past clients. Knowing Natasha is there as a resource is such a relief and helps keep things moving forward in my marketing plan. I couldn't be happier with the service."
-Dr. Sydne, ThriVia
I’ve worked with a lot of online small business owners over the last 5 years, and can confidently say most of us share this habit…
The Tropical Connection is fantastic for most small businesses because I use my experience and expertise to build everything you need for a beautiful nurture series.
What type of business is the VIP Day best for? The VIP day is great for all types of businesses. When you create the long-term strategy for your customer journey you'll want to consider specifics to your business (service-based, ecommerece, SaaS, etc.). However, the email marketing foundationial pieces (how does a contact find you, join your community, and intiaitlly hear from you) are fairly universal. I do review your business before accepting you to make sure your business will work for our model.
Do I need to have a CRM or ESP already set-up? Nope! In fact, for a small add on we can set-up the basics of an ActiveCampaign account for you prior to the VIP Day.
I already have a CRM/ESP, does it have to be a specific one? Why I normally suggest ActiveCampaign for most businesses, if you already have another CRM/ESP we can still set up the Tropical Connection. I'll review your application and ensure that we can do everything we need to do in whichever software you're currently using.
What is the investment cost for the VIP Day? The investment for the VIP Day is $5,000. $500 will be due when you secure your date, and the rest will be due 24 hours beofore we start the VIP day. In some cases, payment plans may be available. The standard Tropical Connection investment is $3,000. This is a 2-week process and does not include the 30-day follow up support.
Is there any ongoing support offered after the VIP Day? Definitely! I want to see you use this runway to build something amazing. Included in your package is 5 hours of ongoing support for 30 days after your VIP Day. This could be used for trouble shooting, editing, and brainstorming/marketing support. Addiitonally, you'll also have the option of purchasing an ongoing support packagae that fits your needs for after our 30 days together.
Do I need to already have a lead magnet? What if I already have a lead magnet? If you already have a lead magnet we can block time to audit what you have in place and look for areas to improve. If you don't have one in place we'll strategize the best option for your business, audience, and goal. We'll also map out what needs to be done to create the lead magnet. Depending on what we come up with you may be able to creat it same day or it may be something you need to do over the next month together.
Will you show me how to run my emails myself? While I won't be able to make you an email marketing expert in a day, I will show you the basics of setting up emails and automations as well as answer foundational questions around emails and the tech in our time together.